Developing People...
Inspiring Success

"if you want to be prosperous for a year, grow grain. If you want to be prosperous for ten years, grow trees. If you want to be prosperous for a lifetime, grow (relationships)." - Proverb

Volume 1, Issue 4 -- May 2004

In This Issue

Feature Article  |  Resources  |  Fast Facts 
  Survey  |  What's New  |  About Regina

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Feature Article - Networking for Success

Networking is an art form practiced by many, mastered by few. Like anything, practice makes perfect. Owning my own company, I get to practice a lot.

My favorite networking example is from the movie, For Love of Money. There is a classic scene where Michael J. Fox, who plays a hotel concierge, ducks into a helicopter owned by a man named Chuck. The helicopter pilot says to Fox, "How do you know Chuck?" Fox says, "I don't know Chuck. But I know Eddie Shackner. Eddie knows Jerry Levine. Jerry knows George Spitzer. George knows Chuck." The pilot replies, "Small world." Really!

In its simplest form, networking is about building a strong web of relationships. Below are some essential tips for successful networking whether your goal is to build your business or simply to establish new professional relationships or friendships.


  • Bring business cards wherever you go. They are the "currency of networking."

  • Have a 30 second elevator speech and practice it. Does it sound interesting to you? If not, it won't be interesting to anyone else!

  • Schedule time on your calendar for ongoing networking. Attend association meetings, chamber meetings, business seminars, luncheon programs and other appropriate networking venues. (See the business calendar in your local newspaper for other ideas.)

  • Set a goal to meet at least one new person at each networking meeting you attend. Remember, it's quality, not quantity that you are looking for here.

  • Ask for business cards. Be sure to note the date on the front and the time, location of where you met and any other relevant information on the back.

  • Follow-up new contacts within one week. Schedule a coffee/ lunch or send notes, e-mails, articles or other items periodically to maintain the connection.


  • Sit with your buddies. You can talk to them anytime!

  • Arrive late. You don't want to be competing with the speaker or food service for attention!

  • Do all the talking. When you speak, you push people away, but when you listen, you draw them in to you.

  • Be insincere. If you are not interested in someone, politely move on.

  • Collect a business card from every person. Collect cards only from those you plan to follow-up with. It's quality not quantity that counts!

On a final note, remember that networking is not about what you get out of a relationship; it's about what you give. And, as the saying goes, the rest will follow.

Copyright 2004 Regina Barr, Red Ladder, Inc.

Power Networking Second Edition, by Donna Fisher and Sandy Vilas

Make Your Contacts Count: Networking Know How For Cash, Clients, and Career Success, by Anne Barber and Lynne Waymon

Dig Your Well Before You Are Thirsty, by Harvey Mackay This site is a "blog" for networking. What's a blog? A personal web-log. This one is focused solely on networking. This site makes business networking easy by connecting you with successful professionals who can best help grow your business, improve your client base and advance your career.
Fast Facts
  • A referral generates 80% more results than a cold call.
  • 70% of all jobs are found through networking.
  • Most people one meets have at least 250 contacts.
  • Anyone you want to meet is only 4-5 people away from you



Each month we will be asking for your input on a short survey. This month our survey is on Self Promotion.

April Survey Results - Networking
100% of respondents AGREED that networking has been a valuable tool for the success of their business/ company/ personal goals.

80% of respondents AGREED that they are strong communicators and are comfortable contacting and introducing themselves or others to individuals and groups.

80% of respondents AGREED that networking is key in developing their career or business and also agreed that their networking skills need improvement.

80% of respondents AGREED that it is beneficial to establish relationships both inside and outside of their organization.

Only 20% of respondents AGREED that their largest obstacles to overcome concerning networking are embarrassment or shyness.

100% of respondents AGREED that they adhere to the adage 'itās not what you know itās who you know'.

What's New

Interested in hearing Regina speak? Here are some upcoming programs that are open to the public:

June 8, 2004, 11:30 - 1:00 p.m.
Networking for Success (TM), The Marquette Hotel

June 9, 2004, 8:00 - 9:00 a.m.
Becoming a Certified Woman Owned Business, Women's Connection

Contact us at for information on how to register.

About Regina
Regina Barr, President of Red Ladder, Inc., holds a BBA in finance/management and an MBA in management/ marketing. An advocate of lifelong learning, she is currently enrolled in the Master of Arts in Human Development at St. Mary's University in Minneapolis, MN. Her focus: leadership and issues facing women in business. Regina has over fourteen years in the financial services industry where she has a broad range of leadership experience in product, sales, and marketing.
Email Regina

What our clients are saying...
"Your tele-seminar was awesome! That 55 minutes was jam packed with very valuable information. Thank you!" ...
Marita Rahlenbeck, Wellness Consultant

Copyright (C) 2004 Red Ladder, Inc.  ~  
 651-453-1007  ~  Inver Grove Heights, MN  55076