Developing People...
Inspiring Success

"I want to discourage you from choosing anything or making any decision simply because it is safe. Things of value seldom are."   Toni Morrison (1931- ) American editor, writer, teacher & first African-American to win the Nobel Prize for Literature

Volume 1, Issue 2 -- March 2004

In This Issue

Feature Article  |  Resources  |  Fast Facts 
  Survey  |  What's New  |  About Regina

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Feature Article - Valuing Yourself

During the past few months, I have had the opportunity to talk with many women about pricing and valuing - both themselves and their businesses -  when delivering two of my popular seminars: profitable pricing and negotiation. The ability to value yourself, coupled with strong negotiation skills, are critical in terms of determining your own worth and value, and the value which others place upon you.

Society typically determines value through monetary measures - what you make in terms of salary if you work within the corporate realm, or revenue generated by your business if you are an entrepreneur.  In last month's newsletter, I asked you to respond to the question of whether or not there were disparities in the value that society places on work performed by women. Over 65% of you agreed that there were indeed disparities. Not surprising when you look at the differential in earnings between men and women.  (See Fast Facts below.)

Yet, I also find that women help to perpetrate some of the devaluation that occurs. Does this make me mad? You bet.  So, how do we perpetrate the cycle? Let me give you some examples.

Think back to the last time you changed jobs, asked for a promotion or submitted a bid on job that you wanted and perhaps, desperately needed.  When it came time to ask for the salary you wanted or the fee you deserved, what did you do?

Many women I talk to tell me that they are guilty of what I term the "psychological" one-down.  Instead of asking for what they wanted, they had a conversation with themselves telling themselves why they wouldn't get what they wanted.  The outcome: they wound up asking for less than what they wanted or deserved, and in many cases, less than what they would have been able to receive.  This sends a subtle message that we don't value ourselves and therefore, society doesn't need to either. 

So what can we do to stop this cycle of devaluing women's work and worth in society?

First, take inventory of yourself and determine your unique value proposition. Second, determine the skill sets that you need and make time to practice those skills regularly. Third, help other women by placing a high value on the contributions that they make. And finally, remember believe in your value and others will too! 

Copyright Regina Barr, Red Ladder, Inc.


Queendom is an internet magazine that provides an interactive avenue for self-exploration with a healthy dose of fun. is the world's technology leader in compensation management and provides tools to compare existing salaries with market norms to assess what jobs should pay.

Fast Facts

Women in the full-time, year-round labor force earned 76 cents for every $1 earned by their male counterparts. This is an "all-time high." (Census Bureau)

Women's clout in the business world has edged up by 8% to a score of 4.28 on a 10-point scale. While this may be good news on the surface, it will take a minimum of two decades to reach equal footing on all fronts with our male counterparts. (C200 Business Leadership Index)


Each month we will be asking for your input on a short survey. This month our survey is on risk taking.

February Survey Results:
66% of respondents strongly DISAGREED that there are no disparities in the value that society places on work performed by women.

60% of respondents were NEUTRAL when asked if their pay is reflective of the quality of work they perform.

60% of respondents AGREED that they will have enough money to retire comfortably.

What's New

Each year The Business Journal accepts nominations for the annual Forty Under 40 awards, which recognizes the Twin Cities' 40 most successful business and community leaders. I am excited to share with you that I just received notification that I've been selected as one of the Forty Under 40, and will be featured in an upcoming issue!

Interested in hearing Regina speak? Here are some upcoming programs that are open to the public:

April 14, 204, 8:00 - 9:00 a.m.
Networking for Success in 60 Seconds or Less: The Art of Crafting an Effective Elevator Speech
(TM), Hubert Humphrey Job Corps Center, St. Paul

April 29, 2004, 1:00 - 3:00 p.m.
Female Perspectives in Leadership (TM),
The Woman's Club of Minneapolis

April 30, 2004, 1:45 - 2:45 p.m.
The Art of Self-Promotion (TM),
The Woman's Club of Minneapolis

Contact us at for information on how to register.

About Regina
Regina Barr, President of Red Ladder, Inc., holds a BBA in finance/management and an MBA in management/ marketing. An advocate of lifelong learning, she is currently enrolled in the Master of Arts in Human Development at St. Mary's University in Minneapolis, MN. Her focus: leadership and issues facing women in business. Regina has over fourteen years in the financial services industry where she has a broad range of leadership experience in product, sales, and marketing.
Email Regina

What our clients are saying...
"Thank you so much for presenting at our seminar. Everyone walked away with a self-reflecting commitment and lots of ideas about what they can do to grow as a leader."

- Colleen Davis, Executive Director, AIM to Succeed

Copyright (C) 2004 Red Ladder, Inc.  ~  
 651-453-1007  ~  Inver Grove Heights, MN  55076