is it about the combination of the words "self promotion"
that makes most women cringe? And why is it that, in particular,
women struggle the most in this arena?
has shown that there are a number of barriers women must overcome
with the concept of self-promotion. Unfortunately, we are socialized
as children not to talk about ourselves. And like most children,
some of us took this message to heart. The result is that many
women not only loathe talking about themselves but they also loathe
talking about their accomplishments. Why? Because most women feel
that this is - dare I say it? - bragging.
our adult lives, many women often feel that their work should
speak for itself. While that sounds good on paper, this strategy
simply doesn't work very well for most women. The result is that
many women are often passed over for plum assignments, or worse,
for that coveted pay raise or promotion.
is critical for women to develop a comfort level with talking
about themselves and their accomplishments. Self-promotion can
help do the following: make you visible, help you realize your
goals and dreams, establish you as an expert in your field, and
perhaps most importantly, lay the groundwork for future opportunities.
self promotion requires preparation. Here are a few simple steps
to get you started:
Inventory. You need to have a sense of what is worth
promoting about you and why it is important.
Identify Your Key Accomplishments. These
should be quantifiable and showcase your contributions.
Describe Your Accomplishment. A simple technique
is the "CAR" method: Describe the challenge, the
actions, and the results. Think in terms of telling a story.
Craft a Vision for Your Self Promotion. Start
by answering these questions: What is the outcome you want
to achieve? By When? How will you measure success? What is
your timeframe for getting started?
Individuals to Help You.
Include individuals both inside and outside your organization.
Don't be afraid to ask for help!
Implement Your Strategy!
critical that you feel comfortable with whatever steps you choose
to take in your quest for self-promotion. One piece of advice:
start small and practice with a trusted colleague or a business
coach. Keep telling yourself that there is nothing wrong with
self-promotion. And remember, success doesn't usually come to
those who wait for it. It comes to those that have their "face
in the place" both literally and figuratively.
2004 Regina Barr, Red Ladder, Inc.