Developing People...
Inspiring Success

"Everything you do or say is public relations" --Anonymous

"Some are born great, some achieve greatness, and some hire public relations officers" --Daniel J. Boorstin, Author

Volume 1, Issue 7-- August 2004

In This Issue

Feature Article  |  Resources  |  Fast Facts 
  Survey  |  What's New  |  About Regina

If you find value in this newsletter, I invite you to share it with someone you care about who could benefit. Please forward in it's entirety. Subscription is on an "opt-in" basis only, which means you've requested a subscription. All subscriber information is private --  we never rent, sell, or give away any subscriber information. If you've received a forwarded copy of this newsletter and would like your own subscription, send an email. To be taken off this list, send an email.

Feature Article - Personal Visibility (PR)

Personal visibility is critical for success no matter what business arena you work in. Many women make the mistake that if they work hard and do good work, that they will be recognized for their efforts. This is just not so.

Take a look around you at the people who seem to buzz with success, no matter what they do or what they touch. These are the people you read about in the paper and who seem to be at all of the right networking events and know all of the right people. They are also the people who are in demand to speak at events and whose articles appear in your local paper.

What do these men or women know that you don't? They have mastered the art of personal visibility. I spoke with a woman that fits this description shortly after she had signed on to do her own radio show with a local station. I asked her what her secret of success was in terms of personal visibility. The main thing she told me was that you can't sit back and wait for visibility. Instead, you have to go out and find it.

Here are some practical tips you can use:

  1. Send News Releases:
    Send out a news release for anything noteworthy that you might do. Signed a new client? Appointed to a new board position? Remember, local papers are often searching for stories with a local angle. Be sure to include a photo.
  2. Write Articles or Editorials:
    This is a great way to become recognized as an expert in your field. Remember to develop relationships with your local editors. Contact them with your ideas and help them when they are looking for resources.
  3. Speak at local events:
    Many chambers of commerce, professional organizations and other non-profit organizations look for local speakers knowledgeable on a range of topics. Find the organizations that might be interested in your area of expertise and get on a panel or facilitate a program for them.
  4. Allow reporters to interview and quote you:
    Reporters are always looking for third parties to corroborate or refute information that they include in their stories. Many women do not like to be quoted because they fear that their words will be misconstrued or misrepresented. Women need to get over this fear and make themselves more available to be quoted in public. This serves to position you as an expert in your field and gets your name into the public eye.
  5. Volunteer for visible projects or committees:
    This can be either internally at your organization or externally within your community. Then use this opportunity to advantage by using tips 1-4 above.
  6. Get nominated for an award or recognition list:
    Typically women sit back and wait to be nominated by someone. However, if there is an award or recognition that you think you are worthy of, let someone know that you are deserving and ask if they would be willing to nominate you. Even if you don't win, you will still receive visibility.
  7. Teach a college class or seminar:
    This allows you to get out in front of your peers or a target audience that you are interested in getting exposure from. This not only gives you visibility but may also provide you with your next business referral or job opportunity.

These are just a few ideas. If you have other ideas, we'd love to hear about them. Email them to us at and we will share them in next month's newsletter.

In the meantime, remember, to get ahead in business you need to take charge of your own visibility. For those that do, the possibilities for success are endless.

Copyright 2004 Regina Barr, Red Ladder, Inc.


BRAG! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus. This book teaches you how to make an impact in today's unstable business market by becoming "a master of artful bragging."

Targeted Public Relations, by Robert W. Bly. This book provides practical ideas for boosting your image.

Fast Facts

"According to the Bureau of Labor Statistics, public relations will be one of the fastest growing fields between 1998 and 2008, that does not require a Master's Degree or higher." --

"In 1998, public relations specialists held approximately 122,000 jobs, according to the Bureau of Labor Statistics. Approximately 13,000 of those people were self-employed." --

July Survey Results - Balance

100% of respondents AGREED that they are comfortable promoting themselves.

100% of respondents AGREED that they are comfortable talking about themselves and their businesses.

Only 33% of respondents AGREED that they frequently think of ways to put themselves in the public eye through writing articles, teaching classes, etc.

100% of respondents DISAGREED that they believe that attaining good visibility requires getting their name in the newspapers or on TV.

Only 33% of respondents AGREED that it takes a lot of money to get their name out there.

66% of responsents AGREED that a press release is an effective tool for getting visibility.

66% of respondents DISAGREED that once you've been around for a while, you don't need to work so hard on getting publicity.


Each month we will be asking for your input on a short survey. This month our survey is on Leading When You Are Not the Boss.

What's New

Interested in hearing Regina speak? Here are some upcoming programs that are open to the public:

September 14, 2004, 10:15 -- 11:45 a.m. Nashville, TN.
The Tests of Leadership: Innovative Ways to Evaluate Yourself as a Leader

October 11, 2004, Lexington, KY
The Tests of Leadership: Innovative Ways to Evaluate Yourself as a Leader

October 29, 2004,11:20 a.m. -- 12:20 p.m. OakBrook, IL
Climbing the Corporate Ladder: Barriers to Advancement Facing Women in Banking

October 29, 2004, 2:00 p.m. -- 3:00 p.m. OakBrook, IL
Leading When You're Not the Boss

Contact us at for information on how to register.

About Regina
Regina Barr, President of Red Ladder, Inc., holds a BBA in finance/management and an MBA in management/ marketing. An advocate of lifelong learning, she is currently enrolled in the Master of Arts in Human Development at St. Mary's University in Minneapolis, MN. Her focus: leadership and issues facing women in business. Regina has over fourteen years in the financial services industry where she has a broad range of leadership experience in product, sales, and marketing.
Email Regina

What our clients are saying...
"I would highly recommend Regina to any organization looking for an exceptional consultant!" Susan J. Johnson, Executive Vice President, Northeast Bank

Copyright (C) 2004 Red Ladder, Inc.  ~  
 651-453-1007  ~  Inver Grove Heights, MN  55076